Why PR

• With the countless competitions out there...how do you make your Business stand out?
• Increasing your marketing efforts is helpful, but what if your resources are limited?
• You cannot always control what might happen to your brand, but you can control how you deal with it. And, in the end, that's what matters.

  PR a 'cosmetic' role during launches: disseminating information to media houses so that Clients get wide and positive coverage.

  Today, PR has a more ongoing and strategic role: building trust and credibility through sustained, structured activity.

• What's the difference between Advertising and PR? Advertising is saying you're good. PR is getting someone else to say you're good.
• PR helps to both build and protect brands. It helps organizations project change.
• PR goes far beyond editorial media relations.
• PR focuses on identifying the role 'influencers' can play in affecting behaviors.
• One person with a belief is equal to a force of ninety-nine who only have an interest. Influencers derive their power from a deep understanding and commitment that conveys authority.

Strategic public relations can be summed up by bringing together the three 'Cs': Content, Contacts and Creativity.