Why PR
- With the countless competitions out there...how do you make your Business stand out?
- Increasing your marketing efforts is helpful, but what if your resources are limited?
- You cannot always control what might happen to your brand, but you can control how you deal with it. And, in the end, that's what matters.
PR a 'cosmetic' role during launches: disseminating information to media houses so that Clients get wide and positive coverage.
Today, PR has a more ongoing and strategic role: building trust and credibility through sustained, structured activity.
- What's the difference between Advertising and PR? Advertising is saying you're good. PR is getting someone else to say you're good.
- PR helps to both build and protect brands. It helps organizations project change.
- PR goes far beyond editorial media relations.
- PR focuses on identifying the role 'influencers' can play in affecting behaviors.
- One person with a belief is equal to a force of ninety-nine who only have an interest. Influencers derive their power from a deep understanding and commitment that conveys authority.
Strategic public relations can be summed up by bringing together the three 'Cs': Content, Contacts and Creativity.